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At the Global Pets Forum in April 2022 I had a very exciting conversation at the breakfast with Jodi Watson, a pet retail expert from the USA jodiwatson@gmail.com . The day before
The Future is now…
My personal oppinion is that a direct contact to the customer has always been first priority and it always will be. The solution is not called analogue or digital. The solution is
QUALITY is the best business plan
Place more emphasis on the quality of your offer and its communication now! Everywhere I hear and read that people are now much more concerned with pricing because of inflation, be
Observations in the Walking – Department – Part 1
I have been in the pet industry for almost 40 years and have run smaller petshops and a large pet store of around 1.000 square meters by myself for over 20 years. That is why
Observations and recommendations for the Walking category – Part 2
( This is the continuation from my newsletter number 1, published on June, 30th, 2022. ) Please send me an email if you miss it: fritz@fritzgerke.com The walking – department
The professional store check
When did you last do a store – check? Without consequent and professional checks many things are just imagination or a subjective impression, or the judgement comes from a non pr
The Future is now…
Without any doubt, these are tough and demanding times. Due to digitalization, changes in consumer behavior, special global effects and much more, we are facing an era of upheavals