If you will not increase in time you will lose.

These times are very tough and demanding:

High inflation rates, volatile consumer mood, disrupted supply chains, unexpected price pressure, an ongoing pandemic, a war in Europe…

With a clear and professional pricing you will be able to avoid unnecessary losses. The price achieved is by far the biggest leverage to increase the profit.

This was a very surprising moment in my seminar with Professor Riekhof in Hamburg a few years ago.

Cutting down costs is sometimes also necessary but by far less effective than a professional pricing.

Every single Euro of a higher achieved price will increase the profit. If you will increase your prices by 5% and your profit was 5% before, this new price will increase it now to 10%. That means the earnings will double. On the other side, if you have 5% higher cost prices and you do not increase in time, your earnings will drop down dramatically.

Is this really clear for everybody?

In many cases the focus is more on marketing costs, payroll costs etc but pricing comes later. In many cases too late without a clear pricing strategy.

„Profits are the costs of survival!“ (Peter F. Drucker)

Hermann Simon, an international successful management thinker develops this idea. „Only those who make profits create value“.

A sustainable and responsible corporate management is not possible otherwise.

That is why I will deal with this topic in a special way in every newsletter.

Pricing is my specialty since I am in this business. Already in the 80ies after I studied economics our experience exchange group of bigger pet shops in Germany focussed on value pricing in a very professional way. Since a few years I am busy investing in pricing seminars, newsletters, webinars and special literature.

Please contact me for further information.

My book recommendations from Herman Simon: