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If you change nothing, nothing will change
30/06/2022
Selling Know How

Edward de Bono – A master thinker who can help us

In the 90s, I experienced and got to know Edward de Bono at a future day in Düsseldorf in Germany. Now Edward de Bono is a worldwide well known master thinker who has made his mar

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The prices have to be increased
30/06/2022
Selling Know How

The prices have to be increased and that is not a question

If you will not increase in time you will lose. These times are very tough and demanding: High inflation rates, volatile consumer mood, disrupted supply chains, unexpected price pr

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Interzoo
30/06/2022
Selling Know How

What I particularly noticed at Interzoo

Interzoo 2022 was my 19th Interzoo and also my best. Since 1996 this was the first time that I was not there as an exhibitor so I was „ free “. Free to decide what do do, where

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The one whom the gods want to destroy…
30/06/2022
Selling Know How

The one whom the gods want to destroy, they give a very longlasting success…

What really disappointed me at Interzoo was the Flexi – booth. The same as 4 years ago without any real news or ideas. Just massive and big like a dinosaur. And empty. Flexi is s

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Fritz Gerke im Portrait
18/11/2021
Assortments, Book recommendations, Category concepts, Customer Service, Differentiated calculation, Employee development, Exhibitions, Export calculation, General observations, Interzoo, Marketing, Mind Set, Newsgroups/ Forums, Planograms, Pricing, Product Know How, Product presentation, Quality, Seminars, Sore checks, Store fitting, Store organisation, The future, Trends and developments, Values

Content is coming soon…

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28/07/2022
Newsletter No. 2
The future is now …
28/07/2022
The Future is now…
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  • Assortments
  • Book recommendations
  • Category concepts
  • Customer Service
  • Differentiated calculation
  • Employee development
  • Exhibitions
  • Export calculation
  • General observations
  • Interzoo
  • Marketing
  • Mind Set
  • Newsgroups/ Forums
  • Planograms
  • Pricing
  • Product Know How
  • Product presentation
  • Quality
  • Selling Know How
  • Seminars
  • Sore checks
  • Store fitting
  • Store organisation
  • The future
  • Trends and developments
  • Values
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