The services of pet business expert Fritz Gerke

Overview of services

Benefit from my special expertise: your strengths will be highlighted more clearly and made more visible. Weaknesses are analysed and solutions worked out and developed…

Überblick meiner Leistungen

Das biete ich Ihnen - Profitieren Sie von meinem Fachwissen, um in Ihrem Pet-Business noch besser zu werden.

Improvement of The Pricing

Pricing has by far the biggest infuence on the operating results and profit! I support you in many different ways to identify new possibilities to increase your margin by …

… implementing a better price architecture, a more different calculation and to change the mind set regarding price perceptions. I also teach the employees to better runderstand the possibilities of pricing strategies. They will learn the consequences of giving discounts and how to avoid it. How to reach better results by a new and different way of presenting the products and how to set price anchors.

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Pet Store Pricing - Wooden seesaw scale empty on wooden sphere on wood table with wording VALUE and PRICE balancing

Improvement of The Presentations

I will support you to bring the products to life!

How often do you check the assortment and put the product range to the test?
I support you in organizing the categories in customer friendly modules and unique presentations.
I will help to improve the combinations of the product range to increase the customer experience.
I will bring ideas for a better cross – selling and more attractivity.
I will bring ideas for implementing digital tools.
Are all categories and sub – categories presented in a really customer friendly way or more in a way to make the organisation as easy as possible?
How often do you reorganize existing modules?
Are your presentations price – architecture orientated?
Do you connect categories and sub – categories in a way that the customer has a benefit so that additional sales will be generated?

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Pet Shop Presentations - Caucasian man in mid 40s smiling at 9 year old son holding dog as they shop for toys and accessories.

Improvement of The Assortment

I support you in finding missing products and new ideas around the assortment and I am able to connect you with new suppliers, especially in the accessory assortment.

How often do you check the assortment and put the product range to the test?
How do you find additional assortments?
How do you manage to find and develop novelties?
How do you manage a professional price architecture?
How do you manage quality?
How do you manage sustainability?
How do you identify new developments?

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Pet Shop Assortment - Cat and dog sleeping. Pets sleeping embracing

Improvement of The Marketing

I support you to find new ideas and tools to be more attractive and visible. Your strengths will be more highlighted.

Improvement of The Shop Building and Shop Design

I support you to organize and re – organize the shop equipment. Categories will be newly composed, the overview for the customers will be improved and the products will be brought to life!

Improvement of The Store Organisation

I support you with my special store checks to find out possibilities to improve.

Is there a clear and structured customer guidance – system in every store?
Are there shelves which block the view to the customer?
Are there clear tasks of maintenance which will be controlled regularly?
Are there clear rules and responsibilities?
Is everything designed for absolute customer satisfaction?

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Pet Store Organisation - A Japanese male worker checks the locks on a house

Improvement of The Development and deployment of the employees

I support you to find a way to teach the employees what customer focus can mean and to change mind sets about it.

Does everybody know what he or she has to do?
Does everybody have the right knowledge for the job?
Is there a clear job description for everybody?
How regularly are the employees trained?
Which bonus programs are existing?
Is there a clear and strict controlling regarding the agreements and tasks?

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